Ethical Images Campaign

The South through the Northern Eye – Ethical Images Campaign

(Note: this presentation is available for use. Contact the ACIC office for more info: 902-431-2311. See all components of this campaign at bottom of this page: /publications/)

Understanding how images of the south influence public perception

The Atlantic Council for International Cooperation (ACIC) launched an exciting campaign to engage Atlantic Canadians on issues surrounding the use of images portraying the developing world. The South through the Northern Eye raised awareness about the misperceptions promoted by typical portrayals of the developing world in the media and by the advertising campaigns of international NGOs. It also increased awareness about global poverty, and highlight the linkages that this issue presents between the North and the South.

Workshops and panel were held across Atlantic Canada to stimulate discussion, reflection, and action on the use of images depicting the developing world. A photo competition was launched in November and Atlantic Canadians, Atlantic NGOs, and their Southern partners were encouraged to enter their own ethical images of the developing world. Winning entries were awarded great prizes and featured in a photography exhibit that traveled the region in February/March 2006.

Through this campaign, ACIC encouraged the media and NGOs to think critically about the images they currently use, to understand the impact that these images have on public perceptions, and to make more ethical choices in their representation of the developing world. We also engaged the public to develop a more critical eye with which to view the images they are presented with and raised their awareness about the complexity of issues facing the developing world.


ACIC has published several documents resulting from our research that you can download and study to learn more about the issues surrounding this Ethical Images Campaign.

Analysis of Ethical Images
Literature Review: The South through the Northern Eye
Analysis of the photographic content presently in use by Atlantic NGOs
Analysis of photographic content presently in use by media in the Atlantic
The South Through the Northern Eye –ethical images slideshow
Entire Exhibit
Ethical Images Booklet

Photo Competition Winners

(in no particular order)

Tanya Canam in New Brunswick, for 'Untitled' taken near Bikaner, Rajasthan, India

Mary MacKay of PEI, for her set of photos of Building a School in Rabinal, Guatemala

Christopher Cohoon of Nova Scotia, for "Rosa" taken at Labor de Falla, Chimaltenango, Guatemala. 2004

Nina Goudie of Newfoundland. A Vessel in Refit in Zalala, Northern Mozambique, 2005

Honorable mentions also go to:

Neal Livingston of Cape Breton, for - Hat Knitter, Ouarzazatte, Morocco 2003

Dr. Stan Kutcher of Halifax for Young Masaai Herding Cattle at the Ngorongoro Crater, Northern Tanzania, July 2005

Tanya Canam of New Brunswick (again) for 'Untitled' taken in Bikaner, Rajasthan, India in April of 2005